Management
John S. Herbrand, President & Managing Member
Michael D. Potter, Chief Science Officer & Managing Member
Michael D. Potter (IEEE M '95, AVS) received his BS (Physics) from Indiana University. He was employed by IBM Corporation for 27 years; 10 years in semiconductor device engineering development for both bipolar and field effect transistors and 17 years in technical management with responsibilities for device design manuals and device electrical characterization. From 1994 until 2000 he was Vice President and Chief Technical Officer for Advanced Vision Technologies, Inc., Rochester, NY. In 2000 he joined Rochester Institute of Technology (RIT), Rochester, NY, as Distinguished Researcher in the College of Engineering. In 2004 he left RIT in order to pursue entrepreneurial endeavors.
Mr. Herbrand has more than 30 years experience as an engineer and an attorney working for government and for small, mid-size and large businesses engaged in technology development and manufacturing. After serving as in-house counsel with a small electronic manufacturer, an aircraft service business, and Eastman Kodak Company, Mr. Herbrand founded his own law firm, representing primarily high-technology start-up companies where his engineering background permits him to understand his clients' products and their markets. In addition, he is the co-founder of several successful enterprises, including Genesee Valley Transportation Co., Inc., a short-line railroad, and THIRD EYE DESIGN, INC., a consumer products manufacturer.
BISEN TECH LLC
BioSensors
He has 67 issued patents, 19 publications in the IBM Technical Disclosure Bulletin, and more than 25 publications and symposium/conference presentations. He has received numerous awards and in 2002 he was selected as a participant for "Scientists Helping America," DARPA DOD in response to the September 11, 2001 terrorist attacks.    


BiSen Tech, LLC
Mr. Herbrand has a Bachelor of Science, Mechanical Engineering, from Pennsylvania State University, and received a Juris Doctor, with Honors, from George Washington University.

Sensing is Prevention